Fig. 21 - Content Creation / Creative Direction / Art Direction / Video

Infiniti Q60 Accessory Suite

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Transforming Individuality

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Blending subtle tech graphics with artful lighting to reveal a selection of Genuine Infiniti Accessories. By showing "before" and "after" looks at the car, the video clearly demonstrates the design and functional advantages of each accessory in the suite.

Creative Direction
Jesse J Echon & Chad Weiss

Copy
Terry Orsland